简介:摘要:城市品牌现如今已成为品牌研究的一个重要分支,在经济发展的时代背景下,城市之间的竞争日趋激烈,打造和建立城市品牌是每个城市建设的重头戏,良好的城市品牌及传播可以提高城市的知名度和美誉度,进而促进城市的经济建设和文化发展。本文从城市品牌传播出发,针对目前城市品牌传播的战略,分析其中的不足之处,也为城市品牌传播带来一些新的思考。
简介:Thepurposeofthepresentthemepaperistoconsiderhowapproachestourbandevelopmenthaveevolvedovertime,andmostrecentlywiththeadventoftheabove-mentionedinternationalconcernforurbanpovertyreduction.Specifically,howlocalactors,includinggovernmentsatalllevels,non-governmentalorganizations,professionalsandpeoplelivingandworkinginslums,haveattemptedtoimprovecitiesandurbancentresinwaysthatarefavourabletotheurbanpoor.Foreaseofanalysis,thepaperconsiderstwoelementsofurbandevelopment-urbanmanagementandshelterstrategies.Chapteronebeginswithareviewoftheevolutionofurbanplanningandmanagementapproaches,frommasterplanstopro-poorurbangovernance.Chaptertwoexaminestheevolutionofshelterstrategies,fromdirectgovernmentsupplytoanemphasisonsecurityoftenureforthepoor.Someofthekeylessonslearnedfrombothapproachesaresummarizedinchapterthree.Examplesofcurrentinnovationsinapproachestourbanpovertyreductionaredescribedinchapterfour,lookingatcontributionsatthelocal,nationalandinternationallevels.