简介：提到脸上两坨腮红的卡通黑熊,也许会立即让人联想到熊本熊的形象,日本央行熊本县分行研究数据显示,这头熊诞生后的两年里,为熊本县赚到了约65.93亿元人民币（约合1087亿日元）的旅游及商品收入。如今IP商业化程度逐渐提高,产品领域不断开始拓展,

简介：Inrecentyears,sincetheInternethasgivenrisetomasscreationandtheinterventionofindustrialcapital,China’swebIPhasexperienceda'blowout'growth,whichacceleratesthedevelopmentoftheecologicaloperationofitsindustrychainapressingissue,especiallyintheecologicalenvironmentviamulti-mediaand'full-copyright'platforms.Inthethesis,theauthorfirstlytalksabouttheecologicaloperationcontextofwebIP,andthentheexistingproblemsoftheecologicaloperationofwebIPindustrialchain,suchastheinsufficiencyincopyrightprotection,theeconomicbubblesonitsexpansion,thelackoforiginalsandthecash-outmentalitytowardcurrency.Therefore,theauthorcomesintotheconclusionthat,thereareenormouspotentialsfortheecologicaloperationofwebIPindustrialchain.ThisdemandsfurtherplatformsacrossthemultipleindustrialrunningofwebIP,buildingitsbrandthroughthedevelopmentof'full-copyright'.Inoneword,thelifeofwebIPwouldbesustainedwithecologicalprogressinmultimediaconsumption,andtheecologicaloperationofwebIPindustrialchainwouldbeachievedinfact.