Inrecentyears,sincetheInternethasgivenrisetomasscreationandtheinterventionofindustrialcapital,China’swebIPhasexperienceda'blowout'growth,whichacceleratesthedevelopmentoftheecologicaloperationofitsindustrychainapressingissue,especiallyintheecologicalenvironmentviamulti-mediaand'full-copyright'platforms.Inthethesis,theauthorfirstlytalksabouttheecologicaloperationcontextofwebIP,andthentheexistingproblemsoftheecologicaloperationofwebIPindustrialchain,suchastheinsufficiencyincopyrightprotection,theeconomicbubblesonitsexpansion,thelackoforiginalsandthecash-outmentalitytowardcurrency.Therefore,theauthorcomesintotheconclusionthat,thereareenormouspotentialsfortheecologicaloperationofwebIPindustrialchain.ThisdemandsfurtherplatformsacrossthemultipleindustrialrunningofwebIP,buildingitsbrandthroughthedevelopmentof'full-copyright'.Inoneword,thelifeofwebIPwouldbesustainedwithecologicalprogressinmultimediaconsumption,andtheecologicaloperationofwebIPindustrialchainwouldbeachievedinfact.
