Analysis of the Application Effect of Financial Investment Management in Enterprise Management

Wei Junfeng（韦骏锋）

Canvard College,Beijing Technology and Business University

Abstract: The level of investment and management in finance often determines the upper limit of enterprises in long-term business development. At the same time, financial activities are closely related to various business activities of enterprises. Therefore, how to reasonably apply financial investment management, optimize enterprise management, and promote rapid development of enterprises has become a key issue of concern in related work.

Keywords: Financial investment management; Enterprises; Business management

Introduction

In order to further improve the economic benefits of enterprise investment, it is necessary to conduct in-depth research on the relationship between industrial investment and financial investment, understand market investment risk issues, conduct comprehensive analysis and research based on the current market development prospects and the actual development situation of the enterprise, and formulate appropriate investment plans. Comprehensive analysis and research can continuously reduce the financial investment risks of enterprises while improving their economic development efficiency and infrastructure management level.

1  Overview of Enterprise Financial Investment Management

Financial investment management is an important component of enterprise management activities. When carrying out this management practice, enterprises scientifically allocate funds, scientifically combine assets, and comprehensively monitor investment activities, in order to promote the maximization of returns in financial investment. In practice, enterprises have a wide range of investment methods, mainly including stock purchase, securities management, and expanding reproduction. The goal of all investments by enterprises is to promote their own economic benefits. Preliminary investigation, pros and cons analysis, and scheme selection are three important steps that enterprises must carefully complete when carrying out all types of financial investment activities.

2  The role of financial investment management

On the basis of having stable funds, reasonable utilization of funds is the key to further development of enterprises. In practical situations, in order to achieve long-term development goals, enterprises must attach importance to the role of financial investment management in the rational utilization of funds, and improve their own financial investment management system by combining their own situation and external influences, under the guidance of relevant national laws and regulations. On this basis, enterprise financial investment management can help enterprises in various economic activities, through reasonable planning of specific economic behaviors, comprehensive analysis of their actual economic benefits and impacts, maximize the utility of enterprise funds, improve the efficiency of enterprise fund utilization, and provide strong support for enterprise modernization development.

3 Strategies for Effectively Applying Financial Investment Management in Business Management of 3 Enterprises

3.1 Creating a suitable investment environment

From the perspective of the internal environment of the enterprise, financial investment management requires the unified arrangement of the core personnel of the enterprise. It is necessary to create a suitable investment environment to enhance the internal cohesion of the enterprise, and based on this, ensure the normal operation and management of the enterprise. In the process of operation, it is necessary to strengthen the internal management work of the enterprise, so that internal personnel can have a sense of identification with the enterprise's system and culture, and assume corresponding obligations and responsibilities in the actual operation process, laying a solid foundation for the improvement of the enterprise's financial investment management system.

3.2 Establishing a sound financial management system

To do a good job in financial investment management, enterprises need to establish a comprehensive financial management system. Institutions are the prerequisite for carrying out any work, and only by using them as guarantees can we ensure that all work is orderly. Financial investment projects are complex and require more investment, and a sound financial management system is essential. Relevant meetings need to be held internally to establish a financial management system tailored to the specific situation of the enterprise. At the same time, it is necessary to do a good job in publicity and education, so that employees have the correct work philosophy, which is a prerequisite for ensuring the normal development of work. By improving the corresponding management system and enhancing the work ethics of employees, specific strategies can be proposed for related work and specific investments.

Conclusion

In the process of enterprise management, it is first necessary to strengthen the internal management of the enterprise, lay a solid foundation for financial investment, and also pay attention to improving the quality of enterprise management personnel. Only in this way can the work efficiency of the enterprise be improved, ensuring that the enterprise has strong risk resolution ability and prevention awareness in the process of financial investment, and laying a solid foundation for the long-term development of the enterprise.

References

[1] Song Kaimin. The Realistic Impact of Financial Investment Management on Business Development [J]. Small and Medium sized Enterprise Management and Technology (First Ten Days), 2018 (11): 64-65.

[2] He Lei. Analysis of the Application of Financial Investment Management in Enterprise Management [J]. Knowledge Economy, 2018 (20): 75-76.