Study on the focus strategy of e-commerce enterprise under the background of 'Internet+':A case study of Kunming Ch999

Basedonthebackgroundof'Internet+',afterfullysortingandstudyingontherelevantliteratureoffocusstrategy,thepapersummarizesthebasicmodesandinfluencefactors.Choosingtheimplementationoffocusstrategyisthebestwaytogainthecompetitiveadvantageinthenarrowmarket,butnotalltheenterprisesaresuitabletochoosefocusstrategy.Thispapermainlyusesthecasestudymethod,KunmingCh999isselectedasacasestudysample,throughtheresourcesandcapabilityanalysisofCh999,aswellasthecomparisonswithtwoe-commerceplatformsofTaobaoandJingdong,extractingfocusstrategymodesofCh999,theinfluencefactorsandrisksoffocusstrategyofCh999arealsostudied.Finally,inordertoensurethesmoothimplementationoffocusstrategy,puttingforwardsomeriskpreventionmeasures.