简介:length of a sentence in advertising is usually short. A sentence in daily consumer goods ads has 10.3 words on average,there are some differences in the use of these pronouns in the three kinds of advertisements. The first person we almost never occurs in daily consumer goods ads and technical equipment ads,is used in almost 80% the service advertisements. Institutional copy is often used to sell an idea or the merits of the organization or service rather than sales features of a particular product. Often institutional copy is also narrative in because it lends warmth to the organization. Banks
简介:of restoring the source cultural reality embodied in the source language in the target language that usually,equivalence of this category might be more attributable to the cultural exchange activities outside the scope of translation than to the very act of translating.,the target language is entrusted to express the cultural reality specific to the source language
简介:Machiavelli further went on to question the loyalty of the citizens and advised the Prince that "...because men a wretched creatures who would not keep their word to you,Machiavelli believed a secular form of government to be a more realistic type. His views were to the benefit of the prince,in helping him maintain power rather than to serve to the well being of the citizens. Machiavelli promoted his belief by stating