简介:ShoppingonlinehasbecomeafashionableandconvenientpatternofconsumptioninChina,andthepercentageofChinesecyber-shoppingisonthegrowth.Atthesametime,manyinternationalchainsupermarketsarealsotakingupenormousmarketshare.Shouldtheyfollowthetrendofonlineshopping?ThispapertriestoanalyzefromthreeaspectsthatitisnottherighttimeforthoseinternationalchainsupermarketstoaltertheirbusinessconceptionofentitysalestoelectroniccommerceandonlinebusinessinChina.