摘要
Globalmobilecommunicationisoneofthemostdynamicandimportantservicemarkets.Severalresearcherssuggestusingatheoreticalapproachtodevelopamuchdeeperinsightintokeymarketingconstructs,suchasservicequality,customerperceivedvalue,customersatisfaction,perceivedswitchingcosts,corporateimage,andcustomerloyalty,isvitaltothemobilecommunicationsmarket.Thispaperaimstoinvestigatetheroleofservicequality,trust,andperceivedvalueoncalculativecommitmentandloyaltyintentioninthecustomersofmobiletelephonenetworkserviceproviders(MTNSPs).Tonotifythemeaningfulfactorsforthecalculativecommitmentandloyaltyintentionoftheusersinusingmobilephones,thisstudyfocusesontheeffectofservicequalityandperceivedvalueinthetrustandidentifyingtheroleoftrustinformingcustomerloyalty.Asmanyas125usersofmobilephoneusers—housewifeweresurveyedinCoimbatore,TamilNadu,India.Thedataareanalyzedbypathanalysis.Thisstudyshowsthatservicequalityhasadirectandpositiveeffectontrust,trusthasadirectandpositiveeffectoncalculativecommitment,calculativecommitmenthasadirectandpositiveeffectonloyalty,anddirectandpositiverelationshipbetweenperceivedvalueandcalculativecommitment,perceivedvalue,andloyaltyarealsoconfirmed.Intermsofmobiletelecommunicationsystems,itisfoundthattheusersmayexhibitnoticeabledifferencesinusingthisservice.Thisstudyprovidesimportanthintstostrengthentherelationshipbetweenthenetworkserviceprovidersandtheircustomers.
出版日期
2018年06月16日（中国期刊网平台首次上网日期，不代表论文的发表时间）
