摘要
TheemergenceofB2Belectronicmarketshasgreatlychangedtherelativebargainingpowerofbuyersandsellers.Westudytheequilibriummarketstructureinabuyer’smarket.Wefindthatbuyer-controlledB2BmarketsandneutralB2Bmarketshavedifferentequilibriumstructures,andtheemergenceofB2Bmarketswillincreasesocialwelfare,butitseffectonbuyersandsellerswillbedifferent:B2Bmarketsincreasetheconsumersurplusoftheendmarket,buttheireffectsonbuyerandsellerprofitsaremoderatedbytherelativebargainingpowerofbuyersandsellers.TheprofitsofthesidewithmuchweakerbargainingpowerwilldecreaseduetotheintroductionofB2Bmarkets.
出版日期
2014年04月14日（中国期刊网平台首次上网日期，不代表论文的发表时间）
